Wednesday, 11 November 2009
Ray-Ban Employs BrandBuz to get “Street Level” Feedback on the Web
Ray-Ban has selected BrandBuz by Activate Media to help monitor its Brand and products on the web.
Managing brand has never been more complicated. The Internet and especially social networks makes the spread of information both instant and borderless. This can be a boon for positive information, creating the all powerful “word of mouth” marketing. Equally, negative information can quickly spiral out of control if left to its own devices.
BrandBuz is a web based tool that gives real-time “street level” feedback of what the market is saying – and NOT saying – about a brand, company, and products. BrandBuz aggregates and stores key word based information from websites including: YouTube, Flicker, Twitter, blogging sites and all the top news sites based on the specified criteria.
Using a sophisticated web application, BrandBuz consolidates the information into an attractive and easy to use “dashboard”, providing real-time views of what people think. Additionally, BrandBuz gives a statistical overview of activity and the ability to easily drill down to specific areas and entries of interest.
Will Thompson UK Brand Manager - Ray-Ban said: “It’s increasingly important to understand what is being said about your brand on the Internet and in social networks. BrandBuz helps us quickly and easily monitor, and potentially engage in, this dialogue. BrandBuz is potentially the best value marketing tool we can use in a rapidly changing environment”
Greg Rice of Activate Media said: “People take their sunglasses seriously and Ray-Ban is the major brand in that space. BrandBuz gives Ray-Ban a powerful tool to leverage Ray-Ban’s brand and products at the “street-level”.
IDEX Exhibitions Ltd. launches a new website
IDEX Exhibitions Ltd. has launched a new website – www.offpriceshow.co.uk - for its fashion trade event the Off-Price Show. The new site features an updated and improved look and feel and promotes the new location for the next edition of the event in Warsaw, Poland, in September 2009.
Considering the location for the new show the new site is fully multilingual, supporting both English and Polish. The site also features the EventWare™ gallery for a photo presentation of past shows and video presentation which gives users a real feel for the show. The user friendly Content Management System allows Idex Exhibitions to quickly add site updates and news items as they happen. The flexible EventWare List Management and Communications tool allows the organiser to communicate effectively with registrants and past attendees. Bespoke newsletters are created and sent to custom generated attendee lists.
The new site is based on Activate Media’s EventWare platform, the complete Internet solution for event promoters. EventWare provides content management, online registration, payment, database management and a list management and communications system.
Buzz Carter of IDEX Exhibitions Ltd. said: ‘The new Off-Price Show website really demonstrates what the show is all about and provides far more functionality than we have ever had before. The website is probably the most important marketing tool we have for the show, and we are very pleased with the result.’
Greg Rice of Activate Media said: ‘The Off-Price Show website really shows what can be achieved on the EventWare platform, both time and cost effectively.’
Friday, 29 May 2009
NIA launch a new web portal
The NIA will lead a programme of national activities and events under the banner SC@nuclear. Their aim is to raise awareness of the supply chain opportunities that exist and are being created in the nuclear sector, and to help strengthen and promote the capability of the UK supply chain so that UK companies are able to play a full role in future nuclear development at home and overseas.
To support this programme Activate Media have developed a web site that will act as a information portal for the industry. The site includes a CMS that allows control over press releases, pdf documents and video podcasts.
Boss Wheeels releases new website
Boss Wheels recently unveiled its new website this week. This is the first installment of a multi-stage web based system that is set to revolutionise the aftermarket wheel business in the UK. 
The new site features an updated and improved look and feel, with better search and product filtering facilities, including a wheel search based on car make and model. The site presents a wheel gallery to allow potential customers see what different wheels look like when they are mounted on actual cars. The new site also provides a very useful wheel and tyre fitment and maintenance guide, providing valuable information for all car owners.
The next phase of the Boss e-commerce drive will be a full intranet management system, that will provide stock control management, online ordering, online quoting and e-invoicing. The system will fully integrate with the offline Boss financial accounts package to provide a streamlined operation. Later this year, Boss Wheels will provide hosted sites to their customers, allowing them to promote their Wheel and Tyre offerings independently.
The web design and development was done by Activate Media . Site and product management is provided by a full featured Content Management System (CMS). Boss can easily add, edit, and delete products and product data, including photos. They can also edit all text and photos on the website. For the technically minded, it is based on Open Source software; mainly Linux, Apache, PHP, and MySQL. This base provides a robust, secure, fast, full featured and cost effective site.
David Gross of Boss Wheels said: This is an industry that is very early on the e-commerce curve, and we are focused on changing that. Our integrated web based system will provide us a real competitive advantage and provide our customers real benefits.
Elliot Kahan of Activate Media said: A market changing project is always exciting and the Boss project is certainly one of those. People will be amazed how much more efficiently things can be done and the additional opportunities that Electronic trading can bring.Wednesday, 28 January 2009
The Seven Dials Valentines Challenge
| Name: | Ted Thornhill |
| Age: | 34 |
| Occupation: | media |
| Height: | 5ft 9 |
| 3 things I love: | wine, snowboarding, roaring log fires |
| 3 things I hate: | wasps, thin pillows, horse radish |
| A summary of my personality in 100 words: | I could say I'm a warm, generous, amusing, chatty, outgoing sort of guy - so I will - because I most definitely am. I love a good dose of banter but I'm equally at home nattering about politics and the arts and whatnot. I love animals, too. Seriously, I know that sounds a bit cheesy, but it's true. I'm an all-round decent fellow! |
If you would like to put yourself forward for a date with Ted please register your details at www.sevendials.co.uk/valentines or alternatively keep up with Ted’s progress via his daily blog post www.sevendials.co.uk/valentines
Mills Limited, specialist supplier to the communications industry, launches its new e-commerce website.
Mills Limited, specialist supplier to the communications industry, launches its new e-commerce website.
London 26-01-2009- Mills Limited rolls out its new e-commerce website this week. The new system supersedes their pioneering site that has served them well for over 10 years.
The new site features an updated and improved look and feel, with better search and product filtering facilities and account handling features. Users can also generate instant datasheets by clicking the PDF symbol on each product page.
The system features a modern account facility with the ability to manage multiple delivery addresses for a single account. Additionally, payment can be made either by credit card or on account.
Site and product management is provided by a full featured Content Management System (CMS). The E-commerce system is fully integrated with Mills Sage accounts system as well as their current Customer Relationship Management (CRM) System, saving both time and money and preventing mistakes that are typical with running multiple systems.
Phil Presland of Mills Ltd said: “E-commerce is a critically important sales channel for us. The new system really enhances the customer experience while the Sage and CRM integration stream-lines our internal operation, saving both time and money”
The web design and development was done by Activate Media. For the technically minded, it is based on Open Source software; mainly Linux, Apache, PHP, and MySQL. This base provides a robust, secure, fast, full featured and cost effective site.
Elliot Kahan of Activate Media said: “The new Mills e-commerce system illustrates where modern Business to Business trading is going. The site is easy to use and enhances efficiency throughout the procurement process”
Company information
Mills Ltd is a distributor of high quality cable management products and specialist tooling for the communication industry. Originally established as an engineering distributor in 1918, Mills is still a family business, supplying a range of over 2000 products nationally for next day delivery from its headquarters in Greenford, West London.
Products offered by Mills Limited include:
• Fusion structured cabling products
• Cable Management products
• Data centre supplies
• Fibre optic cable and tooling
• Cable installation products
• Audio-visual products
• Specialist tools and test equipment
Contact: Phil Presland Email: phil.presland@millsltd.com Tel: 020 8833 2623
Activate Media provides a full range of digital media services, including operating a London based data centre. Established in 1992, Activate’s extensive experience and a pre-developed software library reward clients with robust new media solutions which are both time and cost effective.
Activate services include:
• Website design and development
• Content Management Systems (CMS) Joomla specialists
• Open Source software customisation, maintenance and hosting
• Database development and integration related applications
• Web based surveys
• Intranet/Extranet development
• Search engine Management (SEO)
• Managed high performance web hosting
• Email services
Wednesday, 17 September 2008
New website for Living Streets’ Walking Works Campaign
This week sees the launch of a new website for Living Streets’ Walking Works Campaign. The site, www.walkingworks.org.uk, is dedicated to getting more UK employees walking to and from work, and to walk more during the working day.
The new website is targeted both at commuters wanting to increase their walking levels and to employers wanting to promote walking in the workplace. Visitors to the site can find out more information about the benefits of walking, can sign up to a bi-weekly e-Bulletin with tips on promoting walking in the workplace and can pledge to increase their walking and receive regular handy hints and tips to stay encouraged. The Walking Works campaign is run by Living Streets, the national charity working to bring our streets to life, with more walking in people-friendly public spaces.
Activate Media were responsible for the entire build, including the design, flexible content management system and integrated newsletter manager. Stacy Woodward, Walking Works Coordinator at Living Streets said: “We have been very pleased with the work Activate have done on our site. They have been responsive to our changing needs and helpful in their suggestions. Their flexible content management system allows us to keep our site current and fresh.”
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