Monday, 15 September 2008
Simplifying SEO - The Ethical Solution
One of the major challenges we face is getting clients to understand the work that we undertake to improve their search engine ranking. In an attempt to meet this challenge we recently revised our seo copy to try and give clients an insight into what many seem to think is a form of 'Black Magic' within the web world.In writing this revised text it became apparent that we were only prepared to offer what we consider ethical SEO or 'White Hat' solutions and not willing to resort to 'Black Hat' techniques such as using hidden or invisible text or cloaking. We think that the ethical approach is easier for clients to understand. This is because we employ a human approach to the search engine conundrum by creating well built web pages and using relevent keywords based around the clients product or service area. We then focus on creating relevent links to and from the site with a variety of understandable marketing techniques. In our view this will get the best long term results for the client and avoids the possible pit falls that could be detrimental to their business. The most infamous example of this being when BMW were removed from Google in February 2006 for the use of keyword heavy "doorway pages".
With the SEO techniques that we employ we aim to bring targeted search engine visitors to our clients sites. We are looking at not only improving the quantity of visitors to our clients sites but the quality too. Find out more about our SEO services.
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