Wednesday, 11 August 2010
Ray-Ban Employs BrandBuz to get “Street Level” Feedback on the Web
Ray-Ban selects BrandBuz
London 16-09-2009- Ray-Ban has selected BrandBuz by Activate Media to help monitor its Brand and products on the web.
Ray-Ban selects BrandBuz
London 16-09-2009- Ray-Ban has selected BrandBuz by Activate Media to help monitor its Brand and products on the web.
Managing brand has never been more complicated. The Internet and
especially social networks makes the spread of information both instant
and borderless. This can be a boon for positive information, creating
the all powerful “word of mouth” marketing. Equally, negative
information can quickly spiral out of control if left to its own
devices.
BrandBuz is a web based tool that gives real-time “street level”
feedback of what the market is saying – and NOT saying – about a brand,
company, and products. BrandBuz aggregates and stores key word based
information from websites including: YouTube, Flicker, Twitter,
blogging sites and all the top news sites based on the specified
criteria.
Using a sophisticated web application, BrandBuz consolidates the
information into an attractive and easy to use “dashboard”, providing
real-time views of what people think. Additionally, BrandBuz gives a
statistical overview of activity and the ability to easily drill down
to specific areas and entries of interest.
Will Thompson UK Brand Manager - Ray-Ban said: “It’s increasingly
important to understand what is being said about your brand on the
Internet and in social networks. BrandBuz helps us quickly and easily
monitor, and potentially engage in, this dialogue. BrandBuz is
potentially the best value marketing tool we can use in a rapidly
changing environment”
Greg Rice of Activate Media said: “People take their sunglasses
seriously and Ray-Ban is the major brand in that space. BrandBuz gives
Ray-Ban a powerful tool to leverage Ray-Ban’s brand and products at the
“street-level”.
Company information:
Activate Media provides a full range of digital media services,
including operating a London based data centre. Established in 1992,
Activate’s extensive experience and a pre-developed software library
reward clients with robust new media solutions, which are both time and
cost effective.
Activate Media services include:
• Web Marketing and marketing intelligence tools
• Website design and development
• Intranet/Extranet development
• Search engine Management (SEO)
• Managed high performance web hosting
Contact: Greg Rice Activate Media 42 the Grove London W5 5LH
Email: greg@activatemedia.co.uk Tel: +44 (0) 20 8810 1003
About RAY-BAN: www.ray-ban.com
About Luxottica Group S.p.A.: Luxottica Group is a global leader in
eyewear, with over 6,200 optical and sun retail stores in North
America, Asia-Pacific, China, South Africa and Europe and a strong
brand portfolio that includes our key house brand, Ray-Ban, the best
selling sun and prescription eyewear brand in the world, as well as,
among others, license brands Bvlgari, Burberry, Chanel, Dolce &
Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo,
Tiffany and Versace, and other key house brands Oakley, Oliver Peoples,
Vogue, Persol, Arnette and REVO. In addition to a global wholesale
network that touches over 130 countries, the Group manages leading
retail brands such as LensCrafters, Pearle Vision and Sunglass Icon in
North America, OPSM and Laubman & Pank in Asia-Pacific, and
Sunglass Hut globally. The Group’s products are designed and
manufactured in six Italy-based high-quality manufacturing plants, in
the only two China-based plants wholly-owned by a premium eyewear
manufacturer, and in manufacturing facilities in the United States
acquired as part of the Oakley acquisition. For fiscal year 2007,
Luxottica Group (NYSE: LUX; MTA: LUX) posted consolidated net sales of
€ 5 billion. Additional information on the Group is available at www.luxottica.com
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